Let's face it, leads have become a bit of a dirty word for businesses over the years. Due to the drastic variations of what is considered a Lead and what is not. 

For instance, most businesses subscribe to cheap pay-per-click services only to get a lot of clicks and very few leads. Other businesses use directory sites to buy shared leads and often struggle to get a hold of the people or simply get incorrect contact information.

Then we have the aspect of actually getting a lead "a name and a number" from someone who has expressed interest in your service and we provide them a quote, but they want to think it over. 

Essentially the three variations of leads are drastically different. On one hand, you have essentially no results on the other you have genuine people and you will close a percentage of those Leads. 

With our clients, we focus on quality leads. But how many quality leads can you get in a local market each day? Some businesses think there's an abundance of quality leads. However, based on data there are actually a small number of people on any given day that is in the "buying stage" of the sales cycle. 

Some people are genuinely weighing their options and want to hear from a few companies. Others are only looking for the cheapest price. And then there are those that need services immediately and are ready to buy. 

With an effective marketing strategy, your core audience should be people weighing their options and people ready to buy. This is where a strong internet presence and offline presence come into place. 

Just as you're searching for a quality lead source or marketing agency and weighing your options, your customers do the same thing. 

We can help you build that presence by plugging you into our online marketing system.